Green Mountain's Upcoming Brewers Face Competition From Bevyz

Although, as mentioned before, more companies could eventually tie up with Bevyz, there is no assurance that this will definitely happen. Moreover, it won't be easy for Bevyz to snatch Keurig's existing customers since there generally exists a certain amount of user stickiness associated with a product. People are hesitant to switch to a new product if they are satisfied with the existing product.